Predictably Irrational Chapter 1 – The Truth About Relativity

Predictably Irrational by Dan Ariely is a fascinating and deeply insightful book that is a pleasure to read and full of gems. It is bursting with interesting and ground breaking experiments that completely debunk many of the assumptions of economics. It will reshape how you view economics and how consumers react in real life, as opposed to in economics textbooks. It is a book I would highly recommend and should be considered a behavioural economics classic. In fact it’s so great that I couldn’t fit all I wanted to say about it into one post (or three) so instead I will summarise my favourite chapters (which is most of them) and highlight the important points they make. What is particularly interesting is … Continue reading “Predictably Irrational Chapter 1 – The Truth About Relativity”

January 11, 2013EconomicsBehavioural Economics, Books, Chapter 1, Chapter by Chapter, Choice, decision, Economic Theory, Economics, Free Market, Neo-Classical, Predictably Irrational, Summary Leave a comment