Predictably Irrational Chapter 4 – The Cost Of Social Norms

In Chapter of “Predictably Irrational”, Dan Ariely discusses the importance of social norms in determining our actions and the paradox of how we will do some things for free but not if we are paid. Economics is based on the idea that we are all self-interested and will only do something if we have something (money) to gain. Ariely shows that we are not as greedy and selfish as this depiction describes us and that we are also motivated by social norms that can often be more important than money. Continue reading “Predictably Irrational Chapter 4 – The Cost Of Social Norms”