Predictably Irrational Chapter 3 – The Cost Of Zero Cost

To a neo-classical economist zero is just another price. To the average consumer it brings the magical connotations of free. We are always trying to get something for nothing so if something is free then consumers impulsively take the option. Ariely shows how this impulse comes with hidden costs that debunk the myth of rational consumers. Whether it’s from eating too much free food or accumulating worthless free pens, clickers etc, people are always trying to get a free lunch. As usual (this is what is so great about the book) Ariely did an experiment to find the answer (neo-classical economists take note). He set up a stall with offering (one per customer) two piles of chocolates, the first being … Continue reading “Predictably Irrational Chapter 3 – The Cost Of Zero Cost”

January 14, 2013EconomicsBehavioural Economics, Books, Economics, Free, Predictably Irrational, Review, Zero Cost Leave a comment